Technology

How Beacons Will Keep Retail Mobile App Development Alive

September 23, 2022

Beacons are an outlandish powerful tool for reaching the modern retailer’s mobiles because they allow marketers to send messages while they were roaming around their stores. It also enables marketers to track the live movements of their customers by using Bluetooth technology.

One question always rings while mobile application development that can beacon bring new fortuity for retail? Studies indicate we may see beacons in retail driving more data soon, according to Gartner “the market for data is growing and its usages range from retail optimization tool to currency”.

On the basis of a study “ Global beacons market is expected to grow $14.839 million by 2024, growing at a CAGR of 61.50%”.

 

But the sad news is that retailers around the world are still not skillful to work with data. Of course, data analytics is not new but it has been changing as new trends are coming at bullet speed. But IoT has played an important role in data generation, especially in retail to win something big.

Over the past couple of years, Beacons have faced a netted reaction as retailers have struggled to combine it with mobile app downloads. Beacons proof best for mobile app development services associated with the retailer if it hooks the shopper to make them a resurgence. If it can integrate into a wide variety of mobile apps, then it becomes easier for retailers to allow the beacons to reach out to shoppers.

One of the UK retailer House of Fraser stated that it will introduce “beacon-equipped mannequins in its Aberdeen store to provide customers with a more engaging retail experience”.

This beacon will send a signal when a customer with an enabled smartphone app is within 50 meters of the mannequin.

 

Key Findings – 

  • Most of the people are having location service enabled devices in their pockets. According to a prediction, this number will hit 2.5 billion users worldwide in 2019.
  • Number of people who have access to data via their mobile device as global 4G LTE and Wi-Fi coverage increases year-over-year
  • Today location service technology is becoming a common functionality of smartphones. A leading mobile app development companies in USA and internet search has already publicized it boon as it allows marketers to send out offers to consumers based on their location.

Source: www.accenture.com/in-en/insight-beacons-location-based-technology-revolutionizing-how-retailers-business

 

Beacons Working – Retail App Development Services

Beacons are an outlandish powerful tool for reaching the modern retailer’s mobiles because they allow marketers to send messages while they were roaming around their stores. It also enables marketers to track the live movements of their customers by using Bluetooth technology.

These small computers, use proximity technology to detect human presence who are nearby and trigger predefined actions to deliver push notifications. When a customer enters in an area of an indoor positioning system, a beacon sends a code in a mobile application with a message to their mobile device. Here mobile application development solutions come forth: this coded message, which is shown in a form of a notification, can only be viewed with a mobile app.

Today the number of retailers which use beacons are limited, same with the consumers as only  6% of consumers have used in-store beacons. According to Walker Sands, “More than 60% of shoppers say they are not currently receptive to push notifications from retailers or in-store mobile tracking”.

In the beacon’s fast-growing industry there are various Beacon embedded mobile apps are available such as an iBeacon app, an Eddystone app, or an indoor navigation app.  Apple is the first smartphone which has introduced beacons with iOS 7.

 

Summing up

Though the introduction of beacon technology poses various challenges, but if retailers offer beneficial and relevant offers to customers, they can enhance engagement and can get far greater insight.

As we know that mobile devices are playing important role in the shopping experience, therefore, the beacon technology is likely to go mainstream in the next few years. Want to integrate beacons in your new project? Hire our mobile app developers today. Connect with us  at +1(512) 488-3568.

Recent Posts
How To Optimize Your eCommerce Website?
Why Do Businesses Need Custom Web Application Development?
5 Powerful UI/UX hacks for top App Development in 2023
How To Migrate from Ms Dynamics CRM to Dynamics 365?
Cloud security has become an increasingly important field in IT
IoT App Development Trends Changing The World As We Know It
8 Top IoT Development Services Design Practices
How Can Breadcrumbs Lead To Best Web Design And Development?
How Are AI And IoT Development Services Driving The Future?
6 Website Building Steps For Every Web Design Company
10 Ways Of Energy Management With IoT Development Services
Entertainment App Development And Digital Transformation
Salesforce App Development For Business Customization
How Can AI App Development Services Fight Climate Change?
Top Web Design And Development Trend Predictions For 2022
7 Budgeting Mistakes To Avoid In LMS Development Services
How to Improve Virtual Care Experience Using Telemedicine?
Ultimate List Of 10 Mobile App Development Trends For 2022
What Does Metaverse Mean For Entertainment App Development?
Which Sectors Use AR / VR App Development For Navigation?
How Telehealth Improves Behavioral Outcomes In Children?
How To Integrate A Payment Gateway In Salesforce App?
Top 10 Uses Of Deep Learning in Various Industries in 2022
Your Guide To The Best OTT App Platforms For 2022
Why Use AR/VR App Development For Employee Safety Training?
How IoT Drives Future Of Healthcare Application Development?
How Is AI App Development Automating The Logistics Industry?
How To Optimize B2B Marketing Automation With Salesforce?
10 Unique Education Mobile App Development Ideas For 2022
Key Tools to Digital Transformation
Importance of Discovery Process for Mobile App Development
How‌ ‌To‌ ‌Monetize‌ ‌Your‌ ‌Healthcare‌ ‌Mobile‌ ‌Apps?‌ ‌
How LMS Mobile App Development Leads To Better Engagement?
Cost Parameters For Mobile App Development Like Clubhouse
Revamping the Customer Support Services: Salesforce Chatbots
5 Patterns In Entertainment & Media App Development In 2021
10 Things Modern L&D App Developers Should Be Doing
How Does AI App Development Deal With Anomaly Detection?
How can Augmented Reality Improve Customer’s Travel Experience?
Fundamental Practices To Ensure Successful Test Environment
How Salesforce Builds Seamless Marketing Campaigns?
Virtual Fitting Rooms: Augmented Reality Development Services
Salesforce Vs. NetSuite: A Brief Comparison For Right CRM
Mobile Apps and Digital Transformation- A Tech-Backed Trend
Customer Experience's Position in LMS Mobile App Development
Build Apps with the Right Social Media Development Company
Integrating EMR and EHR in Telemedicine App Development
How Does AI ML Go Hand in Hand with the Fintech Industry?
Tech Stack that Supports Augmented Reality App Development
How to Build an Effective Patient Dashboard: Telehealth Software Solutions
E-Learning App Development- Tools No One is Talking About
Know Your Salesforce Mobile App Better With This Quiz
7 Little Tricks to Achieve the Best Results in OTT App Development
What Industry Insiders Say About AI and ML?
Know It All About Smoke Testing
Use AI for the Perfect Business Growth
Salesforce Future- Trends to Stay Aware of
HIPAA Compliant Telemedicine App Platforms You Should Know
Trending E-Learning Tools that You Can’t Ignore!
Why AR/VR Will Transform the Future of Web Apps
Remember These Things During Salesforce Mobile Application Development
How IoT is Changing the Telemedicine Industry
Types of Educational Apps That You Can Launch in 2021!
Cloud App Vs. Web App- What are the Differences and Benefits?
Is Augmented Reality the Future of Social Media?
How Does AI Enhance DevOps in an Organization
How to Make an AI Voice Assistant App?
Everything You Need to Know About an LMS Software!
Trends in Robotic Process Automation for 2021!
Bots and AI: The Future of Software Testing and Quality Assurance!
Benefits of Artificial Intelligence in Medicine in 2021
How to Create a Dating App like Tinder and How Much Does it Cost?
Salesforce Platform: A Simple Automation Solution for Complex Businesses!
Best 5 Real-World Applications of Artificial Intelligence!
Why is it Necessary To Have an App For Your Healthcare Business?
How Does Quality Assurance Work With AI?
How to Create an Educational App: Features, Cost, and Business Models?
Salesforce Marketing Cloud - All You Need To Know!
Manual vs. Automated vs. Integrated- What's Best for Modern App Testing?
Biggest Telehealth Benefits for Doctors and Patients
How AI & ML are Transforming Social Media?
OTT App Development- Features, Costs & A Lot More!
E-Learning Trends and Predictions to Watch Out for 2021!
Reasons Why Outsourcing QA is a Great Idea!
How to Integrate AI & ML to Your Existing App?
Mistakes Digital Marketers Make with Salesforce Marketing Cloud
Create an Amazing Social Media App- A Complete Guide
Essential Features of LMS That you Can't Ignore!
Pressing Challenges in Healthcare for 2021
Salesforce or Zoho- Which CRM Suits your Business Better?
AI and Organizational Change - How This Technology is Changing it All
How is Salesforce Better for your Business?
Video Streaming Apps - Attributes and Development Costs
Impact of E-Learning Apps for Better Education
Telemedicine App Development To-Do List
Why You Can't Ignore QA in 2021?
Impact of AI on App Development & UX
Top E-Learning App Ideas for Aspiring Ed Tech Startups
On-Demand Music Streaming App- Features and Costs
Flutter Linux Alpha & the Google Canonical Connection