Digital Marketing Specialist

Overview

Digital Marketing Specialists play a crucial role in developing and implementing digital marketing strategies to drive online traffic to the company's website. They are responsible for optimizing the online presence and increasing the visibility of the brand across various digital platforms.

Key Responsibilities

• Develop and implement SEO strategies to enhance the online visibility and ranking of the company's website.
• Conduct keyword research and analysis to guide content creation and optimization.
• Manage and optimize PPC campaigns to increase website traffic and lead generation.
• Analyze website analytics and make data-driven decisions to improve digital marketing performance.
• Collaborate with content creators to develop and execute content strategies that align with SEO goals.
• Stay updated on industry trends and algorithm changes to adapt digital marketing strategies accordingly.
• Optimize website and landing pages for search engines and user experience.
• Create and manage link-building strategies to increase domain authority and improve search rankings.
• Monitor and report on key performance indicators, such as traffic, conversions, and keyword rankings.
• Utilize social media channels to enhance digital marketing efforts and drive engagement.
• Collaborate with web developers and designers to implement SEO best practices.
• Conduct competitive analysis to identify opportunities for improving the company's digital presence.
• Identify and fix technical SEO issues to ensure website health and performance.
• Develop and execute email marketing campaigns to nurture leads and drive conversions.
  
   

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3-4+ experience in SEO and digital marketing with a strong portfolio of successful campaigns.
• Demonstrated expertise in Google Analytics, Google Ads, and other digital marketing tools.
• In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors.
• Proficiency in content management systems and web analytics tools.
• Strong analytical and problem-solving skills with the ability to interpret data and trends.
• Excellent understanding of social media platforms and their role in digital marketing.
• Solid understanding of HTML, CSS, and website design principles.
• Experience in optimizing landing pages and conversion rate optimization.
• Exceptional communication and collaboration skills to work effectively within cross-functional teams.
• Certifications in Google Analytics and AdWords are preferred.
• Ability to manage multiple projects and prioritize tasks effectively in a fast-paced environment.
• Up-to-date with the latest trends and best practices in SEO and digital marketing.
• Strong attention to detail and the ability to multitask efficiently.
• Previous experience in email marketing and marketing automation tools is a plus.