Social Media Specialist

Job description

We are looking for an experienced and enthusiastic social media specialist to join our creative team. You will be responsible for creating social media campaigns and the day-to-day management of the company’s social media properties. Your passion for social media as a communications tool will result in the adoption and implementation of social media best practices across all social media channels. The successful candidate will be an excellent communicator, a versatile creative writer, and a team player. You will be an active participant in data collection and analyses in order to consistently improve the company’s social media practices over time.

Responsibilities:

• Developing social media content plans  that are consistent with the company’s brand identity.

 • Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.

• Communicating with social media followers, including responding to queries in a timely manner.

• Developing and managing social influencer programs and attending social influencer events.

• Using analytical tools such as Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.

• Preparing monthly reports on social media marketing efforts.

• Suggesting recommendations to adjust the social media marketing strategy for optimal results.

• Staying up to date on best practices and emerging trends in social media.

Requirements:

• Bachelor’s degree in journalism, communications, marketing, or a related field.

• 3 or more years of social media experience including planning.

• Excellent written and verbal communication skills and must have a thorough understanding of social media management and strategy.

• Experience using various analytics software.

• Multi-tasking and time-management skills, with the ability to prioritize tasks.