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6 Ways CRM Integration Benefits Logistics App Development

November 30, 2022

Modern Logistics app development solutions need to be integrated with customer relationship management (CRM) applications like Salesforce to help businesses run better. A logistics app can't be an island. It needs to be part of a larger ecosystem to help companies integrate their CRM and software seamlessly. The integration between your logistics app development and CRM helps you track important data, enabling your business to make smarter decisions.

We will explore 6 ways in which CRM integration benefits the logistics app development process.

A quick introduction to CRMs

CRM solutions are designed to provide the right information and tools for customers, employees, and vendors to connect with the business more. They can be purchased by both enterprise-level organizations and small businesses alike to help improve customer satisfaction, increase retention rates, and create stronger relationships with one another.

There are many customer relationship management software solutions, but not all of them can work with all the applications in the logistics industry. Fortunately, some solutions can integrate with all the applications and give the best customer experience.

What CRMs can do for Logistics App Development?

A common challenge for logistics companies is having the right CRM in place. This software is critical since it connects with all facets of the business and allows managers to do everything from managing inventory to managing customer relationships. When you choose a CRM that integrates with your logistics app development solutions, you can take advantage of all these benefits.

Here are six ways CRM integration benefits logistics app development;

  1. Automates Customer Data Sharing for Efficient Order Processing- 

With CRM integration, logistics app development solutions can be configured to automatically transfer contact information about customers and vendors into the transportation management system (TMS) and material handling software (MHS) platforms. Integrating logistics apps with CRM makes it easier for businesses to transfer critical customer data from one system to another while also tracking orders in one place.

All the customer data in CRM is then available to TMS and MHS applications. This can be accomplished through a variety of methods, such as uploading, importing, or linking customer records into the logistics apps or by enabling API connections to logistics app development solutions from a CRM application.

  1. Improves Logistics App Development Processes with Easier Order Entry, Faster Dispatch and Improved Order Fulfillment Accuracy- 

CRM integration can give your logistics app development solutions access to all the data you need, including order status and shipment history, which can improve the accuracy of all your shipping notifications, reminders and time estimates. CRM integration will provide you with the information you need in real-time, which is great for order entry and order fulfilment.

Integrating the logistics app development process with CRM also means that all relevant data will be accessible in real-time and your team can easily analyze this data to make strategic decisions about inventory replenishment and other crucial business operations.

3. Helps Track Product Movement with Real-Time Shipment History-

Integrating logistics app development solutions with CRM improves the visibility of both shipments and inventory levels. CRM managers can also track product movement as well as easily find out which reps oversee which areas of their business. 

First, it allows your app to send notifications about both new and old orders as soon as they become available for processing. This will help improve your ability to group shipments into more efficient routes that are less likely to require manual tracking across multiple systems or platforms.

4. Helps Optimize Your Order Fulfillment Processes in Real-Time- 

Sophisticated e-commerce platforms are capable of identifying changes in shipping addresses or preferences as a customer shops online so that requests for changes to an order can be routed directly to the transportation management system (TMS) and material handling software (MHS) platforms without any manual intervention. This will help you improve the accuracy and speed at which orders are fulfilled on time.

Logistics app development solutions fail to provide this benefit without CRM integration. With both app and company-integrated CRMs, manufacturers can track the status of all their shipments and fulfil orders as they are released.

For logistics app development, optimally fulfilling orders means being able to process them quickly and accurately. Your team will also be able to proactively manage inventory levels and ensure that items that are needed for fulfilment are not out of stock when they are needed.

5. Improves Management of Logistical Projects and Studies-

CRM integration will provide you with the information you need to manage a logistics project or study. This could result in significant cost savings for businesses that are managing multiple projects at once. 

For example, you can gather information about a customer for a market research study or provide details about the customers’ order workflow to your logistics app development team so that they can improve processes and streamline operations.

CRM integration with logistic apps will support your process, whether you need to improve supply chain connectivity to help meet customer demand or enhance your product flow to deliver high-quality products on time.

6.  Helps Speed Product Release Cycle with Real-Time Inventory Updates-

Customers expect products to be shipped promptly, but businesses need to keep tabs on inventory levels and that can be done through CRM integration. Integrating logistics app development with CRM allows those businesses to get instant access to stock-level reports that will make it easier for them to manage inventory levels and provide reliable shipping notifications for orders.

Businesses must learn how CRM tools can help their logistics app development efforts. If your company has yet to integrate CRM tools into its back-office systems, make sure you contact us today.

To Sum Up-

The effectiveness of the logistics app development business is also increased through automation and optimization of client interactions. To whom you entrust the creation of your CRM software, however, is something you should pay close attention to. 

Contact our tech experts right away to discover more about Consagous Technologies, a professional web and mobile app development company to develop custom logistics apps

You can choose from our variety of solutions offered, be it complex, industry-specific solutions for omnichannel transportation or a system that is designed in order to satisfy your basic needs. 

Our expertise is supported by transportation and logistics CRM instances that assist our clients in fostering fruitful, long-term partnerships with clients.

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