September 23, 2022
Digital Marketing is the buzzword in the marketing world now. It is a way of reaching out to a customer and delivering the message. This message is delivered through a combination of different digital marketing strategies (SEO, SMM, etc) and multiple digital channels using technology such as Email, Blogs, Twitter, WhatsApp and other social media platforms.
Digital marketing is now becoming the most effective tool for selling any kind of product or service. Businesses have realized that instead of reaching millions of people at a time through traditional advertisements, they can reach a more targeted set of people through digital marketing solutions.
Today, digital media drives every industry, from fashion and food to finance, property and healthcare. There are huge rewards on offer when you create a successful digital campaign, but there are also pitfalls when you don't plan properly.
Today, we’ll look at some proven digital marketing strategies to help you get your campaign off the ground with a bang!
Every company, small or large, needs a digital marketing campaign. Whether for SEO purposes or social media advertising, having a digital strategy that is executed properly can help your company stand out from the rest. Phenomenal digital marketing strategies always back a strong digital campaign. However, executing this plan isn’t something every company knows how to do appropriately. The key here is being adaptable, and probably the best way to make sure you succeed in this venture is by consulting with a digital marketing expert.
A digital marketing campaign is defined by how it is used. It can be a combination of phone calls, Search Engine Optimization SEO), content marketing, and social media marketing. By far, the most successful digital campaigns involve all of these elements combined and executed in the right way.
An example of a successful digital campaign is Google AdWords. This company began as an ad service that later grew into a full-on advertising platform which has helped them become one of the best search engine results websites as well as one of the top social media platforms today.
Choosing the best type of strategy for your business depends on various factors. Always have a plan in place so your company is ready to react in case some unexpected event occurs, such as the sudden need for a mass email campaign. Even if you don’t plan on hiring an outside firm for your digital marketing, you can always use Consagous’s blog guides to help build your brand awareness.
You’ll need to abide by a checklist, as we go through the process of planning, developing, and executing a successful digital marketing campaign.
-1. Your goals: Do you want more traffic on your website? More people visiting your store? Win over new customers? These goals will dictate what type of campaign strategy best suits you.
-2. What works for your business: If you're in the e-commerce industry, you'll likely want to focus on SEO. If you sell seasonal products, you'll want to structure your campaign around advertising on social media platforms at the right time of the year.
-3. Your budget: Your budget will determine how big of a campaign you can run and if you're working with ads or paying a company to handle marketing services
-4. The competition: If there are other companies in your industry, it would be best to pay attention to what they're doing online and incorporate that into your plan.
-5. Current trends: If you're in an industry that's growing or changing, your campaign should be designed to keep up with those changes, not just follow the current market.
-6. Your strengths: You'll have to find a suitable platform according to your likability for your campaigning to reach more of your customers and make a marketing plan around what you know is your strongest asset.
Knowing what digital marketing solutions to adhere to will save you time and money when creating your campaign strategy and choosing which platforms are best for your business.
Launch your digital campaign with these seven easy steps;
1.) Understand and build a content strategy around your brand/brand message.
A content strategy will build a stronger brand by featuring your own branded content and creating more awareness for your potential customers with the capability to spark interest in your products and services.
Brands such as Google, Apple, Coca-Cola, etc., have been developed around their brand message. This is because of the constant exposure these brands receive as a result of creating ads that feature their own branded content, thus bringing them mass awareness from all areas of society.
2.) Identify the target audience for your product or service, including what their pain points are and how you can help solve that problem for them.
This is a fundamental concept to understand in marketing and advertising. Marketing without knowing your target audience is almost like creating a digital marketing campaign without having a landing page/website prepared for the ad to link to.
Finding your target audience means calculating their demographic information, information on their spending habits, psychological research, competition analysis, etc.
3.) Create a landing page with your brand name, logo, and message to promote the solution.
The name of your business should be built into your company's branding to develop a call to action for people to take action when they see your brand or logo.
You can either use the actual name of your business or if you are running a product/service as opposed to just selling a product; you can use the actual description of what you are offering in your advert.
"The 3 Ms" - Call-to-Action! "The 3 Ms": Memorable, Motivating, and Meaningful. This is the ultimate strategy your brand message should revolve around.
(Pro Tip: Analysing the competition is crucial to your success as a digital marketer.
It allows you to identify its brand message and the insights it offers because those brands influence people.
You must take specific notes of other established companies with a similar target audience and research how they marketed their brand so you can make an informed decision on how to communicate with your target audience to inspire them to buy from your company. )
4.) Turn that landing page into an email list and build a community around your product or service.
Try only to use email marketing in particular strategies and test out other forms of digital advertising to determine what works best for you.
If you don't have a landing page or website to market your product with, you can use a general strategy email to introduce your brand.
This is vital in any marketing campaign because you can't offer a product or service without an email list.
All you can do with a general strategy email is get people to sign up for your email list to receive more information and possibly immediately buy your product or service.
5.) Launch a digital promotion to drive traffic to that landing page.
Many people make mistakes when they first launch their digital marketing campaigns. They create an ad with a call-to-action that has no value to their target audience or they don't take the time to build a call-to-action around their brand name.
The call-to-action should be something catchy, relevant, and motivating. Use social media advertising, Google Adwords and Facebook advertising, for example.
You could try the following examples: ‘Click Here To Buy’, ‘Click Here To Enter Our Competition’, and "Click Here To Join our List’.
6.) Monitor and analyze the results from your campaign. This is a vital part of your digital marketing campaign.
Reach out to customers and find out their main concerns about buying or using your product or service because this will give you valuable insight into how to improve it in the future as you continue to grow with digital marketing.
If people have a message board on your branded website, it's vital that you must monitor this to enable you to respond to complaints and comments so that you can improve your product or service.
The ultimate step in any digital marketing campaign is creating social proof.
7.) Determine what works and what doesn't, and then make the required changes to your digital marketing campaign.
Make sure to re-direct traffic directly from your adverts to your site so that you can track the traffic going from Adwords / Facebook advertising etc.
Consagous Technologies has amassed a thorough knowledge of digital marketing during our years as an SEO agency. We are a top-notch web and mobile app development company in the USA.
Do you wish to work with solutions for digital marketing that helps you launch successful digital campaigns? With our digital marketing strategies, you can take your campaigning journey to the next level.