January 11, 2023
A dating app development company helps you create a unified onboarding experience for users that increases the user’s chances of successfully using an application and turning them into loyal customers.
Do you know before Tinder and bumble, many online dating applications were launched across the globe? According to research, more than 8,000 online dating sites and platforms exist worldwide.
The worst user onboarding experiences made those apps fall into the darkness, so no one remembered them.
When online dating applications were created, it was tough to set up a profile. To start using Online Dating Applications, you need to add a photo, fill in your bio, update your preferences, and much more.
But with Tinder, you only need to log in with your Facebook Id, and you are done!
Thanks to dating app developers, dating has become easier than ever! Now using online dating applications is just a matter of seconds. All your information will fill in automatically; you need to add your preferences and start swiping.
Dating apps development with seamless onboarding holds as much potential as its features. Users love how Tinder lets them enjoy easy onboarding and gives them a choice to skip profile completion processes. This feature is the reason Tinder crushed the other online dating applications.
A seamless onboarding experience may convert new consumers into loyal customers, as opposed to an experience that irritates users and sends them rushing to your competition.
However, only a few companies focus enough on new user onboarding in Dating Apps Development.
So how do you do user onboarding? Here are some tips for building onboarding experiences in Dating Apps Development:
Before that, let’s see how the Dating App industry is doing!
The global revenue of matchmaker dating services is expected to be approximately 655 million US dollars in 2020, rising to more than 2.5 billion US dollars by 2024.
1. Keep it simple
Avoid overloading your online dating applications with multiple features. Your user wants peaceful dating. Usually, to make the app shiny and glittery, app owners usually ask dating app development companies to add relevant features that irritate users and make it bulky. Always design your app for users and make it as simple as Tinder because they have a different experience with it than you do.
That is why it is critical to begin planning and creating your onboarding process early on—before you are no longer on the same playing field as even the most intelligent end-user.
2. Avoid login and account creation hurdles.
Logins are difficult. They cause high user turnover, but most apps require them today. Optimizing your login and account creation processes may significantly increase activation and return rates. The idea is to acquire user data fast and effortlessly, transferring them to the next level before they feel dissatisfied and depart.
Experiment with various login methods, such as social media, email, etc. As an added benefit, you may learn a lot about a person by providing them with many login choices, including social network integration. Consequently, you may quickly obtain their name, photo, email address, location, firm name, and position.
It is critical to link the social network best suited to the app's target audience. For example, if the product is business-related, it may be more reasonable to use LinkedIn than Facebook.
You may also experiment with the timing. For example, when is the best time to request that a person sign in? At the start of the process? Or when a specific amount of app launches occur?
3. Allow them to learn by doing.
Because only some understand content written in text correctly, it's worth exploring another type of instruction. Instead of using words, concentrate on immersing users in the app from the beginning. Interactivity enables consumers to fine-tune the motions they need to master before using the product with deep participation.
The days of displaying continuous text streams for consumers to tap through our past. Reading these conversation pop-ups does not teach people anything.
Unfortunately, most companies do this when an infinite stream of tooltips appears. And in most cases, adopting user onboarding results from attempting to stuff onboarding at the very end of the development cycle.
4. Make your user onboarding memorable.
Only attempt to explain some potential aspects of using the program during the first training. Start with the fundamentals. Add information about more advanced features during the user engagement phase. Restore what the consumer has previously learned and urge them to engage more in the product.
Send users on a seemingly never-ending application tour. Define each step and attempt to display to consumers the number of remaining screens or steps and how far they have progressed. Seeing a "light at the end of the tunnel" will motivate you to continue working on the instruction.
1. Authorization of Users
App users may sign up for the app and authorize it by connecting using their Instagram or Facebook accounts. In addition, the dating app account may be linked to social networking accounts, making the platform more trustworthy.
2. Profile Creation and Modification
This feature enables dating app users to improve the attractiveness and dependability of their profiles. Make sure to leave your user with long forms and irritating processes. Instead, give them a choice to skip some fields and fill whenever they have time.
3. Left-Right Swipe
Tinder users may like the other profiles by swiping right and dislike them by swiping left. According to the Tinder news release, the Swipe Surge feature increased user engagement up to 15 times, improving the user's match-making potential by 250 percent.
4. Push Notifications
When the app algorithm identifies a new eligible match, the app user receives a push notification.
5. Personal Chat
As the app matches users, they may use its built-in instant messaging tool to begin talking with their matches.
6. Tracking of Geo-Locations
Tinder analyses the users' location to determine which social venues they frequent, such as cafés, malls, lounges, and bars. These applications leverage geo-location capability to identify interest-based matches in this manner. It enables the app to enhance its offerings, such as eliminating movie theatres from its social locations list if many users delete them from their lists.
7. Profile Matching Algorithm
In this step, the app algorithm compares the new app user profile to the existing profiles in the database and proposes suitable matches. For example, tinder's algorithm works as follows:
In this approach, the program finds matches for the most popular people.
It has been discovered that certain programs establish bogus user accounts to build a large database. However, dating app users have frequently stated that they encounter a significant lot of disappointment due to this, which is primarily why they lose faith in the app. As a result, avoid taking this incorrect strategy.
Select the best dating app development services that can design your online dating applications the way you want by incorporating their expertise and helping you achieve your business goal. If you are looking for a mobile app development company to help you with all the latest technologies and make user onboarding pleasing, contact Consagous Technologies for a dating apps development quote.