Digital Marketing

Top Motion Graphics Design Solutions to Boost Marketing Plan

September 23, 2022

Nobody enjoys reading a descriptive text that explains a product in lengthy paragraphs. As visual aids have shown to be so effective in communication and marketing, the idea of motion graphics design solutions is sure to awe and inspire. Let's see how different motion graphics design services are trending to market products and services innovatively.

A total of over 6 billion people throughout the world now use some mobile device that can make and receive phone calls and texts. As we go further, we find that 95 million photographs and videos are posted daily on Instagram. Many businesses might benefit from mixing and matching various forms of content to prevent social media overload, remain current, and distinguish themselves from the competition.

What content marketers may offer their consumers is also expanding as technology advances. We're sure that the vast majority of your target audience is already able to enjoy fantastic media like live streams, video reels, and motion graphics videos in the internet realm.

Motion graphic design solutions are the perfect way to engage an online audience. We like them, and we predict that the trend toward using video in social media will continue since people find it much more interesting than text-based posts. If you still haven't included animated visuals in your marketing content, we have just one question: why not?

By expanding information or visual material into a dynamic or interactive experience, graphic design companies help entertain your online audience and help tell your narrative beautifully. The results? Higher levels of participation and recognition of the brand.

Fortunately, we have some ideas to share with you. Without further ado, check out these eye-catching motion design ideas as part of motion graphic design services you can design and integrate into your content marketing arsenal.

Now, however, let's start with the basics: what exactly are motion graphics?

What are Motion Graphics?

A motion graphic is an animated short used in the business world. One of the most common types of motion graphics is the usage of GIF animations, which you may already be acquainted with. Animated videos may use 360-degree video technology and Virtual or Augmented Reality platforms to include voiceover technology, audio, and sound effects. The animations in these media might be 2D or 3D in nature.

Daily, you are most likely to encounter brand films, the most prevalent kind of motion graphic design solutions & services. Logos, icons, short films, presentations, product demonstrations, and UI animations are all examples of media used in instructional videos.

What are the ways in which motion graphic design solutions can help achieve your marketing objectives?

1. UI UX Design Services

User Interface design walkthroughs are as streamlined and energizing as a takeout latte. The clients can employ them for various purposes, including instructing prospective consumers on how to make purchases from your website and introducing players to mobile games. Regardless of how specific you believe your User Interface (UI) is, the people who will use your app or website in the future will most certainly value an animated motion graphics video tutorial.

- Places where you may utilize these:

You should include UI/UX walkthroughs on your website, as well as videos of in-app welcome animations and advertisements on social media. Finding a suitable UI UX design services company to create stunning walkthroughs of your products, such as apps or websites, isn't difficult.

2. Title animations for video recordings

The technique of employing conceptual graphics and music to display a film's title, primary production, and cast members in movies, television shows, and other media types is known as a title animation. This technique is sometimes referred to as an intro or an opening sequence. It could include live action, an animated logo or text, animated effects, or something else entirely.

The effectiveness of almost any film can improve with dynamic titling, from boring corporate productions to exciting music videos! It helps to provide the viewer with a little bit more background information on what is going on in the film. In the realm of video, some animated titles are called a "lower third." Many graphic design companies use these titles to draw viewers right in from the start.

You may use our outstanding motion graphic design solutions to inspire your future animations.

- Places where you may utilize these:

Include entertaining, animated titles in the introductions, closings, and transitions of video parts. In addition to that, you may use them as dynamic labels, indications of location and time, and lyric accompaniments!

3. Kinetic Typography

Sometimes, graphic design firms and teams feel like picking the proper font isn't enough. Kinetic typography, the digital analog of decorative handwriting known as Calligraphy, has seen explosive growth in recent years. Using animation on your typeface, you can make your words come to life and capture your audience's attention.

Aesthetic value raises the creativity bar using aesthetically pleasing color schemes, illustrations, typefaces, and other audiovisual components. When such a typeface is applied, the visual appeal of a digital item enhances dramatically. The audience will have a stronger connection to the story because of these additions.

- How to put them to use:

Make your website's homepage, digital signage, and social media postings more engaging with dynamic typography.

4. Graphic Loops

Short animations that flawlessly loop are known as animated graphic loops and often lack music. These graphic design solutions include text, pictures, vectors, and graphical components.

An animated graphic loop's appeal lies in its visual recurrence; it is arresting and purposeful. The spectator is drawn in and encouraged to linger on the image's multiple elements, whether the loop takes one second or ten.

A visual loop is a User Interface design element used in applications and websites, such as an animated preloader. Despite how basic they are, animated preloaders keep users of apps or websites from growing restless or impatient as they wait for the next page to load.

For advertisements, social media postings, and website hero pictures in the digital world, graphic loops may replace static graphics. However, it may also turn larger, more intricate images like those on signs and posters into animated visual loops. For events or stores, you may show them on LED displays.

- How to put them to use:

They are great for LED signs, website hero pictures, social media postings, and live events and are more intricate and financially feasible than your average GIF meme.

5. Product Explainer Videos

Stop expecting most of your visitors to read a lot of text when you have an explanatory video. Explainers are great for company-wide operations, architecture, data, and machines.

There are several methods to produce product explainer movies, from basic motion graphics design solutions to complicated live-action.

- Used when:

Put your product explanation on your website, social media, or ad!

Closing Words-

Are you prepared to give your brand new life via moving pictures? Stand out from the crowd with an unlimited supply of graphic design solutions & services.

Find out with Consagous Technologies, our graphic design company in LA, USA, about how to set your marketing message in motion. Request a demo today!