Technology

Will Accelerated Mobile Pages Become the New Standard for Web Content?

September 23, 2022

Google has become strict day by day in terms of introducing its policy and algorithm for mobile friendliness. Most of its algorithms are based on website optimization for mobile devices, rolling out updates to force webmasters to become mobile friendly. It’s a new strategy of accelerated mobile pages go beyond basic mobile friendliness and become the new standard for web content.

Did you know that consumers spend nearly 120 hours a month on a mobile device? Have you ever think that the number of hours a user spends looking at their mobile phone could be used for marketing a particular brand.

If enterprises are not keeping up with the trends and not optimizing their website for mobile application, it won’t appear in Google searches, that directly means no potential customers are going to visit your website.

According to research, from 2015 to the end of 2017 purchases made on mobile devices increased nearly 60%, and more people access the internet from a mobile device versus a desktop. That means ignoring mobile app development would be a big mistake.

With Accelerated Mobile Pages(AMP), alignment of a marketing campaign with the audience become easier than ever, which is something our mobile app developers suggest to our clients. These mobile pages, use less bandwidth and load much faster, on various devices or networks. One of the factors Google uses to determine rankings on any given search is mobile-friendliness. This means if you are utilizing AMP, you have a much greater chance of ranking high, as opposed to those that don’t.

 

What is Accelerated Mobile Pages (AMP)?

In 2015, Google started AMP as a project to improve the speed and performance of websites on mobile devices. The main aim behind this open-source initiative is to improve the content loading time automatically to increase the user experience.

With the help of its analytics, Google knew that soon website traffic will be shifted to the cell phone or a smart device as a number of mobile phone users are mushrooming at a rapid pace. “Studies show that 52.2% of website traffic comes from mobile devices as of 2018 — up 500% from 2012”. Still, there are many websites that have not optimized its pages for mobile viewing. This not only makes the mobile experience disenchanting for users but also lose viewers and negatively affect opportunities for ad placement.

 

Why You Should Go With Accelerated Mobile Pages?

Ignoring the AMPs on SEO can cause a serious problem for your website. It is an important aspect for search engine results which help a website to load faster and increase visibility.

A web page that loads within a second will keep your visitors more engaged and less likely to abandon your site due to slow load time and for that reason alone, it’s worth considering upgrading at least some of your web content to AMPs.

If you’re worried that avoiding AMPs will put you behind the competition, then it’s a right time to switch to AMP as it will boost the chances of SEO success.

 

The Advantages Of Accelerated Mobile Pages

Let’s look at the advantages that AMPs can offer you, both in the context of SEO and mobile app development:

 

Speed

AMPs load mobile pages with the speed of bullet train, much faster than the normal mobile page and have only one-tenth waiting time. Its enormous speed is one of the foremost advantages that beat traditional web pages. This increased speed and seamless access will give you a couple of benefits like:

  • Users will be able to access the content faster,
  • Website visitors will be more likely to go through a purchase or checkout process since they know it will go quickly and smoothly.

 

Visibility

AMPs give your website a breakthrough visibility. Having a page with AMP protocols doesn’t increase your DA/PA, but it does make your website page eligible for the AMP roundabout that rests above typical search results. It also provides a substantial boost to your page in organic search results, and send filtered traffic on your website.

 

Engagement

With the help of Accelerated Mobile Pages, you can engage your visitors more appealingly. On an AMP, visitors can easily interact with various features offered by the website, including forms, links, buttons, videos, and even in online shopping.

 

Tenant time

AMPs have a higher tenant time than their traditional counterparts because of following reasons:

  • Faster loading speed encourages visitors to stick around longer and view more content,
  • As they’re higher-ranked results, they naturally attract more dedicated traffic.
  • AMP can increase the amount of time your visitors spend on your site.

 

Competition

If your competitors are using AMPs, and you aren’t, then you might stand out behind them. Don’t forget there is a huge competition in the IT industry and to stay ahead you must adopt AMP protocols before your competitor, you could look like a frontrunner and differentiate yourself in a positive light.

 

Summing Up

It’s likely that mobile traffic will keep growing, with 80 percent of all web traffic coming from mobile devices by 2020. Accordingly, demand for fast-loading mobile pages is going to keep increasing, and more publishers are going to compete to offer the best possible experience for their users.

Overall, AMPs are an effective way to increase your search visibility, give your visitors a better impression of your brand, and possibly secure more conversions from the traffic you receive as well. 

Consagous specialize in business-centric mobile app development solutions. We’ve deployed AMP pages for our customers and we can do it for you.  Please contact us at +1(512) 488-3568 Or email us at projects@consagous.co or get a free quote HERE.

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