December 8, 2022
The best Digital Marketing Company in the USA knows how they can help businesses scale their visibility online by targeting the right audience. This blog will discuss some fantastic digital marketing services to help your eCommerce business scale in 2023.
Making smart decisions at the beginning of your business, such as selecting a scalable eCommerce platform and the best digital marketing services, can significantly impact your business's success.
It was really simple to cheat Google bots only a couple of years ago. Companies had numerous techniques for improving a given site's rank. They had the option to sling practically any site to page within half a month! Therefore, various organizations started to increase link-building without control or reason. Many links were made, and most of them carried no benefits to the client. These links prompted articles and sites that could have been more logical and correct but choked with links.
However, that is a relic of past times. These days, Google bots are significantly more intelligent and advanced. At present, the quality of digital marketing services is an essential factor. Today, Google sites are designed for clients and not for bots – links from websites created for link-building purposes won't carry a lot of value to your site. That is the reason; if you want to implement the right digital marketing services into your business, you need to find trustable digital marketing solutions that will help you market intelligently and responsibly.
Without further ado, let's discuss some latest digital marketing trends that will help you scale your eCommerce business.
1. Conversational Marketing
Conversational marketing is the most agile way to drive buyers through your marketing and sales funnels through the power of real-time conversations. It helps in building strong relationships and creates authoritative experiences with customers and buyers.
The emergence of social media and other automated chat tools has started new communication lines with customers. As a result, conversational marketing has brought a whole new level of fame. Companies of all sizes leverage social media to advance their conversational marketing program and strengthen their brand voice.
Unlike traditional strategies, conventional marketing is available across multiple channels, allowing brands to adhere to customers no matter which devices or platforms they are using.
Today's consumers want to find what they're looking for right away, not later. It will be more crucial than ever for businesses to be accessible across a variety of platforms and to make sure you're communicating the way consumers choose to communicate to get ready for the future.
A chatbot is assistance powered by commands, and artificial intelligence allows businesses to interact with website visitors just after they land on it. Many eCommerce businesses are employing the potential of chatbots to communicate with customers and engage them with products and services.
Chatbots will continue to be a significant part of digital marketing in 2023. This AI-based technology allows businesses to interact with their customers to solve their queries quickly. Some chat boats predict the pattern of customers and solve their queries accordingly.
"58% of B2B companies use a chatbot on their website, compared to 42% on B2C websites". (Relay)
Many customers choose to interact with chatbots as they are responsive twenty-four-seven, solve queries promptly, perfectly recall your entire buying history, and never lose self-control. These virtual assistants give excellent customer service by satisfying customers' expectations and automating monotonous tasks – which implies that you can concentrate on more important work.
Many big brands already use chatbot technology, including Whole Foods Market, Sephora, Staples, The Wall Street Journal, and Pizza Hut.
3. Voice Search
Visual search can take the user experience to a new level. People can upload an image to search and get more precise results. Pinterest has started using the visual search bandwagon. They came out with Lens, a visual search tool that lets users take a photo of an item to find out where to buy it online.
Most voice queries, mainly related to "near me" options, are often performed by people on mobile devices for searching roads, especially in unfamiliar places. Therefore, you must make your website user-friendly. If you don't have a mobile-friendly site, create one now. Instead of targeting short queries, start working on long questions and ensure you optimize your full content for visual search.
"Pinterest's Lens now recognizes 2.5 billion home and fashion objects that have inspired over 600 million searches on Pinterest's mobile apps. “
4. Social Media Stories
Snapchat is the creator of the concept of "My Story." Now Instagram and Facebook have also introduced stories on their platform. There are various filters, GIF, emojis, and even sounds are available on Instagram and Facebook to make the stories more attractive and engaging. As these stories disappear after 24 hours, this is a great opportunity for marketers to make fair use of FOMO (fear of missing out).
The benefits of using social media optimization services are:
6. Influencer Marketing
Influencer marketing is a kind of word-of-mouth marketing in which an influencer with lots of followers plays the role of brand voice. Instagram or YouTube users with massive followers can help spread the word about a business or product through their social platforms.
According to a 2017 survey by Linqia, 78% of professionals surveyed said that determining the ROI of an influencer marketing program is their biggest challenge.
In 2023, we will see a blend of Influencer marketing and artificial intelligence. A.I. is making the process of finding the right influencers to partner with much more effortless. It helps distinguish those with better engagement, fake followers, real followers, and a higher chance of generating a positive investment return.
Also, artificial intelligence is changing influencer marketing in the following ways:
7. Programmatic Advertising
Programmatic advertising exists in various digital channels, including display, mobile, video, and social media.
Programmatic advertising involves AI to automate ad buying so you can target more precise audiences. Programmatic ad buying includes real-time bidding. This automation is more efficient and agile, which helps in generating higher conversions by reducing customer acquisition costs.
In 2021, "88% of digital display marketing in the U.S. is projected to be done via programmatic advertising".
8. Guest Articles
Creating original and high-value content is the essence of any successful guest article campaign. The target audience wants fresh content that offers value, not one which is reiterated and parroted.
According to a study by Social Media Examiner, 58% of marketers believe that "original written content" is the most crucial kind of material—even more important than visual content like photos or videos.
Bloggers are continually searching for the most current strategies and accessible routes to help them drive free traffic to their sites. The more guests a blog gets, the more significant position that blog gains. Thus, promoters will pay more for supporting posts, flag advertisements, item surveys, etc.
Content promotion is continually evolving. In any case, some quick strategies and tips stay successful.
Work on cultivating a rock-solid relationship with your audience and customers to win the market. Staying up in stang in 2023 will be easier if you keep reviving your old strategies, as change is inevitable.
Properly implementing the above mentioned trends will help you reach your target milestone, as proven and experienced by experts.
What strategies are you going to follow? Let us know in the comments below!
Consagous is a reputable digital marketing solutions provider. We will help you reach your digital marketing goals and give your eCommerce business a new edge. Consagous can fuel your store and support growth with simple-to-upgrade plans and cutting-edge, out-of-the-box capabilities.
Are you ready to give a digital edge to your company?