Digital Marketing

Google March 2024 Core Update Explained: What Digital Marketers Need to Know

April 12, 2024

As a digital marketer, staying on top of Google’s algorithm updates isn't just part of the job—it's essential for ensuring your digital marketing services remain competitive and effective. The March 2024 Core Update from Google is not just another routine tweak; it's a comprehensive overhaul aimed at amplifying the user experience by sidelining low-quality content.

What is Google’s March 2024 Core Update

The Essence of Google’s March 2024 Core Update

Google's March 2024 update is a clear signal to anyone in digital marketing services: the era of subpar content and loophole exploitation is over. The essence of this announced update lies in its rigorous approach to better user experience by ensuring that searchers get exactly what they're looking for—relevant, high-quality content. 

For you, as a marketer, business owner, or entrepreneur, this means reevaluating your content strategy through a sharper, more user-focused lens.

The Focus on Reducing Unhelpful Content and Spam Policies

Google has tightened its grip on what it deems "unhelpful" content—anything that doesn't serve the searcher's intent or answer their queries satisfactorily. 

For your digital marketing agency, this translates to a pressing need to create content that doesn’t just target keywords but adds real value. 

Similarly, spam policies are no longer just a sidenote in your SEO playbook. They must be front and center, ensuring every piece of content serves a clear, beneficial purpose without manipulative tactics.

As an SEO marketing agency, this update is a wake-up call to finesse your strategies. It's no longer just about optimizing for visibility—it's about optimizing for value. This means that your SEO agency needs to dive deeper into the analytics to understand not just how to reach your audience, but how to connect with them meaningfully.

For anyone working in SEO, the new landscape post-update is one where only the strongest, most user-centric content strategies will thrive. It's about seeing the forest for the trees—not just individual keywords, but the overall relevance and utility of your content portfolio.

New Spam Policies to Tackle Content Manipulation

As an SEO service provider or digital marketing agency, or even if you’re a business owner responsible for your SEO directly, you must already be familiar with the core objective of SEO: to improve a website's visibility in a way that is both organic and user-focused. 

Google’s data on spammy pages:

Imagine the numbers now. 

With Google's new spam policies, the rules of the game are evolving. 

Let's break down these updates and understand how they impact your approach to SEO.

Google's Strengthened Spam Policies: A Closer Look

Google has rolled up its sleeves to combat spam more aggressively than ever. It's not just about punishing the bad actors; it's about protecting the integrity of the search experience. The result? Policies that are smarter, stricter, and more sophisticated in distinguishing genuine content from manipulative tactics.

  1. Scaled Content Abuse: The SEO Landscape Shifts

Scaled content abuse—a term that may send shivers down your spine—is now under Google's microscope. This refers to the mass production of content that's low on substance but high on keyword count, often generated through automation. It's the digital equivalent of fast food: quick, easy, and ultimately, unsatisfying.

Scaled content abuse is when a bunch of web pages are made just to climb up in search results(SERPs), not to help people who are looking for information. This unethical practice is all about making tons of duplicate content that doesn’t really give users anything useful, regardless of how it’s made.

Here are some ways people do this:

  • They use Generative AI tools or other automation tools to quickly create a large number of pages that don’t really help users much.
  • They take content from other places, like news feeds or search results, and make a bunch of new pages out of it (even if they mix up words, translate it, or change it around), but it doesn’t end up being much help to users.
  • They glue bits of content from different websites together without making it better or more useful.
  • They set up several websites, trying to hide the fact that they’re just sharing the same old content around.
  • They create many pages filled with popular search terms, but the content doesn’t make much sense or offer real information to the reader.

Image Source

For your digital marketing services to thrive, you'll need to avoid volume-based content strategies and craft content that speaks directly to human interests and needs. 

  1. Site Reputation Abuse: Building Trust the Right Way

Site reputation abuse is another target of Google's updated policies. This sneaky tactic involves hosting low-quality content on domains that have built up trust and authority over time. It's like a rogue vendor setting up shop in a prestigious marketplace, hoping to pass off knockoffs as luxury goods. 

Site reputation abuse is when a website that’s known for reliable information lets an outsider put up a page on their site, but doesn’t really check or care about what’s on that page. The main goal of these pages is to trick search engines into giving the content a higher spot in search results because it's on a site that already has a good standing. This could mean less helpful stuff for people who are looking for information.

Consider a film critique site where you suddenly find articles on how to gain social media followers or online fortune-telling—content that confuses visitors because it’s not about movies at all. Again, it’s all for better search rankings.

As a reputable SEO marketing agency, it's essential to safeguard your clients' domains from being compromised by such practices. This means not only vetting content for quality and relevance but also ensuring that it aligns with the site's established reputation and audience expectations.

  1. Expired Domain Abuse: Preventing Digital Identity Theft

Lastly, Google is monitoring expired domain abuse. 

An expired domain can be repurposed to mislead users, similar to someone taking over a closed shop and selling counterfeit goods. This form of digital identity theft can erode user trust and tarnish the domain's SEO value.

The prevention? Constant monitoring. 

As a digital marketing company or SEO provider, you must monitor domain expirations and take proactive steps to secure valuable online assets. This could include renewing domains in advance or strategically acquiring domains that complement your brand's SEO architecture.

With Google's refreshed stance on spam, your digital marketing strategy must be more than just search engine-oriented—it needs to be search experience-oriented

Strategies for Adapting to Google's 2024 Core Update

Google's 2024 Core Update brings significant changes to how search rankings are determined, emphasizing the importance of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) in content strategies. Here’s how you can adapt your SEO and content strategy to stay competitive and thrive under the new guidelines.

Aligning with New Spam Policies

  1. Enhance Website Authority and Backlink Profilesome text
    • Building a robust backlink profile is more critical than ever. To build trust and recognition, forge partnerships with authoritative sites, contribute meaningful content, and engage in community or industry discussions.
    • Regularly audit your backlinks to identify and disavow links from low-quality or spammy sources to maintain the integrity of your website’s profile.
  1. Craft Compelling Content That Attracts Natural Backlinkssome text
    • Focus on producing high-quality, relevant content that addresses the needs of your audience. Content that provides real value is more likely to earn organic backlinks, which are crucial for improving your site’s authority and search rankings.

Producing High-Quality Content

  1. Incorporate Expert Opinions

Elevate your content by including insights from industry experts. This not only boosts your content’s credibility but also enriches it with unique perspectives that add value beyond the basic information available elsewhere.

  1. Optimize Content for Featured Snippets

Structure your content to answer common user questions directly and succinctly. Use clear headings, bullet points, and an organized format to increase your chances of appearing in featured snippets, thereby gaining more visibility in search results.

  1. Adapt Academic Content for Broader Reach

When dealing with complex or niche subjects, simplify the information without diluting its value. Use multimedia elements like images, videos, and infographics to make your content more accessible and engaging.

  1. Address User Pain Points Thoroughly

Dive deep into the challenges and pain points your audience faces. Offer comprehensive solutions and alternative perspectives to foster a deeper understanding and engagement with your content.

Enhancing Technical SEO

  1. Conduct a Comprehensive Website Audit

Regular audits can help uncover issues that might affect your site's performance, such as slow loading times, poor mobile responsiveness, or complex navigation structures. Address these issues to improve overall user experience.

If you need professional help, you can find your perfect fit using search queries such as:

        “Digital Marketing Services in [Area/Locality] for Website Audit”

        “SEO Marketing Agency Near Me”

        “Best SEO Service Providers in [Area]....”

With the right SEO services company, anything is possible. 

  1. Natural Keyword Integration

Avoid the temptation to overstuff your content with keywords. Instead, focus on integrating them naturally into your content, ensuring it reads well and aligns with the search intents of your target audience.

  1. Optimize User Experience

A user-friendly site experience is crucial. Optimize your site’s speed, ensure it is mobile-responsive, and simplify navigation to help users find the information they need quickly and easily.

  1. Improve Page Titles and Meta Descriptions

Craft compelling and informative titles and descriptions that accurately reflect the content of your pages. Well-written meta tags can significantly improve your click-through rates from search engine results pages.

  1. Enhance Page Speed

Work on reducing page load times by compressing images, minimizing code, and reducing the number of plugins. Faster pages provide a better user experience and are favored in search rankings.


As Google has rolled out its significant March 2024 Core Update, the landscape of digital marketing services is set to shift dramatically. There is a crucial need for digital marketers to adapt or risk falling behind. The increase in de-indexed websites is a clear signal that Google is serious about enhancing the quality and relevance of search results.

At Consagous Technologies, we understand the challenges that come with such major updates and are equipped to help our clients navigate these changes successfully. Our team is committed to leveraging our expertise to identify any weaknesses in your digital strategy and make the necessary adjustments. The road ahead may indeed seem daunting, but with a proactive approach, every step we take is one away from potential setbacks and a step towards a more robust online presence.

For businesses looking to stay competitive in this new SEO landscape, partnering with a seasoned digital marketing company like Consagous Technologies can provide the edge needed to thrive. Let us help you turn these challenges into opportunities to grow and excel in your market. 

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