September 23, 2022
There is a different hyper for SEO services in the digital marketing market. Indeed, you've heard of it. But, do you how what it takes to rank well using the right digital marketing solutions? If you're focusing solely on high-competition keywords due to their high search volume, your SEO strategy will surely fall in this over-competitive digital world. Let's see how low-competition keywords can help you score better everywhere.
New or unfamiliar websites might struggle to rank for competitive keywords. Writing content and building an online reputation takes time. Heavy keyword competition makes SEO difficult for many keywords. Why not use low-competition keywords in SEO?
In this blog, we discuss how to search for high-volume, low-competition keywords and level up your SEO services. When you learn to differentiate between hard and low-competition keywords, you may identify simple low-competition keywords for your SEO campaign, effectively turning -around your digital marketing services.
If you've done SEO in a competitive business, you know how hard it is to identify themes no one else has covered or that don't need considerable link building.
You're knowledgeable enough to recognize that the 'publish and hope' method of ranking content doesn't work.
SEO specialists must choose low-competition keywords to compete with the big brands, even if you're using professional SEO services.
Low-competition keywords are those that are easy to rank for since there is less competition for them. To gain organic traffic to your website using these keywords, you don't need to establish many links or have a high website authority. They provide a solid foundation for fresh SEO tactics or digital marketing services.
If you want to be ranked as the best SEO company, if a client is:
b. Has a new website
c. No domain rating.
d. Super-competitive industry.
e. All of the above factors.
Then we rush for results.
Beyond typical website improvements, establishing product or service pages, and convincing customers they need a higher PPC or social advertising budget, we must utilize our proper Search Engine Optimization services to keep our clients (or our employers) happy.
Every customer agrees SEO takes six to eight months, but by month three, they're uneasy. Chances are high that they'll start doubting the capabilities of your SEO agency.
We need low competition keywords for digital marketing solutions including content marketing. Low-competition keywords are ones that can rank with little to no link development and little to no domain authority.
Publishing a blog with low-competition keywords may bring immediate traffic and long-tail results.
Better more, it gives us a firm base to write more competitive and volume-rich content.
1. Create a keyword list.
Making a keyword list is one of the phases of a good SEO plan. Your SEO Company may achieve this by examining the terms used by competitors, filtering them, and choosing those with a low Keyword Difficulty (KD). To locate long-tail searches and additional keywords with low difficulty ratings, you must obtain keywords from at least five different sites.
Find phrase matches and similar keywords using this list of keywords, and once again, look for keywords with a low keyword difficulty grade. We understand that this process is time-consuming, but in the end, it will provide you with a thorough list of low-competition keywords that you may utilize in your Search Engine Optimization services.
2. Keywords with a High Volume yet Low Competition
When a company owner's investment in digital marketing solutions does not provide immediate benefits, they will start to lose patience. Finding high volume, low competition keywords to utilize on their website is one strategy to address this. It will also provide a springboard for future keyword campaigns targeting harder-to-rank, high-volume terms. But where can we go for high-volume, low-competition keywords to include in our SEO plan?
3. Utilize Google SERPs to analyze outcomes
Finding the keyword phrases a prospective user might enter into Google's Search Engine Result Pages (SERPs) is the first step in reverse engineering results. Look for keywords that take the buyer's goal into account, and that also include supplementary elements of your products. Then go at the URL, meta description, and title tag that are shown in the SERPs.
4. Use keyword tools to focus on certain themes.
There are several keyword software programs available on the market that can provide you with keyword statistics, such as volume, difficulty, Cost Per Click (CPC), and other comprehensive details on each phrase.
5. Competitors' research
A smart place to find prospective keywords is among your competitors. Find the terms that companies with comparable target markets and product offerings use to appear in their SERPs. You may explore more high-volume, low-competition keywords based on these ones. It is better to know what the client competitors are doing to help your clients leverage your professional SEO services.
The Keyword Difficulty (KD) metric measures how tough it would be to outrank a competitor with a given term in the Google Top 100. Each search engine optimization (SEO) tool's keyword difficulty score is determined by a unique algorithm. It is impossible for a third-party SEO tool to calculate an entirely accurate term difficulty rating since Google uses hundreds of ranking factors.
* Above 69% - To reach the Google top 20, you will need to invest a lot of time, effort, and SEO in link development. These are very competitive keywords that a new website shouldn't seek.
* From 50% to 69% - It is difficult to rank in the Google top 20 with these keywords, but with patience and appropriate backlinks, you could overtake your rival.
* From 30% to 49% - These keywords are achievable to rank for when you start employing keywords in an SEO project or SEO services.
* Lower than 30% - The simplest keywords to rank for. They most likely have a modest amount of searches or extremely targeted search intentions.
There is a chance to rank well in the SERPs if you compile a list of relevant, high-volume, low-competition keywords and employ them across your website in online marketing services.
Their evaluation values are scored in percentages from 1% to 100% and are described in the following difficulty score from the Semrush SEO tool. A greater percentage indicates more work is required to outperform the competition for the given keywords.
1. Estimating the level of PPC competition
You must consider the keyword difficulty and the pay-per-click (PPC) competitiveness level in order to strike a balance between a term's search volume and degree of competition. The amount of PPC competition indicates how many paid advertisers are utilizing a certain search keyword in their adverts. It is a useful indicator of popular terms from which one may develop a list of low competition phrases, even if it only applies to paid search competitiveness and not organic search.
Let's see how to calculate the PPC competition level using the same SEO tool. The metric ranges from 0 to 1, with 1 indicating the maximum number of advertisers bidding on a term.
- Above 0.80 - Highly competitive keywords that will drive visitors to your website page. The user search intent at this density level is to complete a transaction or make a final choice.
Keywords with a typical number of marketers vying for them range from 0.60 to 0.80. If the organic approach fails, one may think about running ads on these keywords, but it won't be a quick victory.
- Below 0.60 - Only a small number of advertisers are placing bids for this term, either because it is unprofitable or because it is an unpopular choice.
2. Consider CPC and Search Intent.
Your low competition keyword SEO plan should take into account research search intent, cost per click (CPC), keyword difficulty (KD), and pay-per-click competitiveness level. The goal of a user's search is known as search intent, which is sometimes referred to as audience, user, or keyword intent. The term affects the cost-per-click, which is the price an advertiser pays when a user clicks on their ad.
There are four different sorts of search intent: commercial, transactional, navigational, and informative.
Cost-per-click (CPC): If a search phrase is very relevant to your website and has a low search volume but a high CPC, you could still use it. It is especially true when you want to generate interest in a specialized product or service.
Over the course of our years as an SEO agency, Consagous Technologies gained an extensive understanding of the field of digital marketing. We specialize in providing quality web and mobile app development company USA.
Do you want to collaborate with conversion-driven digital marketing solutions? Contact us to level up your website with our SEO services.