How Restaurants Can Surprise Their Customers With An AR Menu

January 2, 2023

The ability to let customers view meal options in a real-life context is the best achievement of AR / VR App Development. It creates a visually appealing, delicious charisma that could tempt visitors to try new foods, indulges in dessert, or order more. Let’s understand how Augmented Reality app development helps you surprise your customers.

Those days are gone when you see a menu card on the table, call a server and randomly order your food based on their name. In fancy restaurants, sometimes it becomes an awful experience with food when ordering with their name.

Thanks to AR / VR App Development for introducing the AR menu in the restaurant industry. This technological advancement has arrived to improve and make life simpler for foodies with the live menu along with mouth-drooling food images.

AR menus are excellent at creating an appetizing experience, so they can't stop themself from trying new dishes.

If you are looking to develop your own augmented reality food menu or want to hire an AR App Development Company? We can help you out.

First, let's understand.

What is Augmented Reality?

The ability to overlay 3D virtual objects into the actual environment and interact with them via a mobile phone screen is known as augmented reality.

The most well-known use of AR is a game called Pokémon Go, which encouraged millions of people to go outside and "discover" different 3D Pokémon figures hidden around virtual environments using their mobile devices.

Based on market research done by ABI Research firm, the augmented reality sector will see tremendous growth in the coming years, reaching a $175 billion market size by 2026.

Augmented Reality App Development Opportunity for Restaurants

Restaurant marketing has been progressively gaining traction using AR technology. To produce augmented reality restaurant applications and AR food menus, high-end fine dining establishments, cafés, and fast-food joints collaborate with AR app development companies. Aside from offering diners a unique experience, augmented reality food applications are a fantastic method to draw in new clients and promote your business.

1. Using augmented reality to order food from restaurants

When we try a new restaurant, we always try to figure out where to start.

Everyone, including tourists from other countries, has difficulty interpreting local cuisines from local menus.

That is one of the issues facing the restaurant sector that augmented reality can address. It produces 3D copies of menu items so anybody can view foods in incredibly realistic representations.

For example, before placing a burger on your plate, Bareburger utilizes Snapchat AR to place one on your screen.

In fact, NYC's Bareburger has already begun implementing similar pivot programs. Bareburger uses Snapchat's Lens Studio to provide consumers with interactive augmented reality food photographs. Customers can use the restaurant chain's AR filter to see menu items, portions, and even ingredients before making their order.

In other words, before it arrives at your table, you will see the hamburger on your screen. Additionally, you are confident of the item(s) you ordered, its composition, and the precise quantity.

2. Create your own pizza with Augmented Reality

Yes, that's true! Despite knowing most of the pizza menus off on memory, we always need help making a snap decision. Whatever the well-known pizza chains have to offer, we enjoy it. However, there are moments when we wish we had the freedom to make our pizza with a well-curated selection of ingredients.

For consumers to produce steady photos of their pizzas using the Domino's app, Apple's ARKit and Google's ARCore are both used. These augmented reality applications will assist restaurants in providing patrons with an enhanced ordering and dining experience, gaining their loyalty.

3. Starbucks storytelling coffee app

Starbucks' market share in the Southeast has been continuously increasing. One store where the brand wanted to attempt something novel to stand out was Shanghai. They got it right with the Augmented Reality app development intended to convert inactive retail patrons into active store explorers.

Users can scan any area of Starbucks' expansive Shanghai Roastery and intellectually investigate what that area does, how coffee beans are kept, and how long it takes for coffee to be ready for brewing before it is finally served.

The AR mobile app development incorporates gamification by providing users with rewards points shareable on social media.

Top Benefits of Augmented Reality in Restaurants

1. Increase Number Customers

Restaurants are intentionally attempting to re-engage with previous visitors. Getting clients' attention in the face of fiercer competition is easier said than done. In restaurants, augmented reality will help create a "Wow" factor that will draw consumers in and encourage them to return.

2. Increase in Average Order Value

In the world of mobile apps, providing a compelling customer experience is much more difficult than it is in brick-and-mortar restaurants. The user's attention span is only a few seconds long when utilizing mobile apps. Even when ordering meals for delivery, this needs to be corrected.

Augmented reality has shown to be a reliable method of ensuring that users keep the app open and place more orders than just their typical takeaway. The average order value for online meal delivery can be raised by interactive menus, visual menu information, and nutritional information, best accompanied by suggestions and other AR-enabled features.

3. Improved Customer Loyalty

Customers in the millennial generation are notorious for having fragile commitments. The current generation of consumers switches loyalties with a new offer, a new competitor, or for more convenience, as opposed to the previous generation who used to remain with brands for life.

With AR-based loyalty programs, restaurants can ensure their patrons stick with them in these unstable market conditions. Restaurants can utilize augmented reality to develop gamification systems that let customers earn points, new menu items, and reward points.

How AR App Development Boosts Your Restaurant’s Profit

Augmented reality food menus can directly sell customers specials, discounts, happy hours, and other promotions, increasing interaction. To engage consumers and increase brand awareness, restaurants might integrate video material such as client testimonials, chef interviews, and food demonstrations.

Target niche consumers: Due to their ability to adjust to many languages, augmented reality menus and restaurant apps effectively engage clients from other countries. Including comprehensive nutritional information can help improve interactions with consumers with particular needs, such as diabetics, health-conscious people, or those who must adhere to religious dietary restrictions.

Analyze the experience of the consumer: AR-based food menus can be used to gather information about customer preferences. Apps can come with built-in features that track information for company owners, including the most popular foods, how much time users spend watching advertisements, and survey responses.

Summing up

Between the actual and digital worlds, augmented reality is blurring the crest. It is ready to enter the dining area, where culinary adventures rule the day. The food business will experience a 3D revolution thanks to augmented reality app development, which might spell the end of printed menu orders.

It's now or never for your restaurant business to incorporate augmented reality. In the near future, AR will ensure that customers can virtually preview their cuisine before placing an order.

For AR/VR app development, Consagous provides Augmented Reality app development services. Interested in creating your own AR restaurant app or food menu? Contact us to discuss your idea.